Success Stories

SEO Success Story: Morris Animal Foundation

Before

[Screenshot: Before]

Goals:

  • Clarify Brand
  • Increase donations
  • Increase brand awareness with a younger audience
  • Make the site easier to use
  • Create flexible content management

After

[Screenshot: After]

  • Homepage slideshow with key messages
  • Added content features that drive donations
  • New, easy-to-use navigational system
  • Launched and managed social media marketing campaign on Facebook, YouTube, MySpace
  • Used online PR to control and spread brand story
  • Developed flexible content management system

Results

  • Design and content that positions The Morris Animal Foundation as the leader in Animal Research
  • An increase in donations by 29% year over year
  • An increase in site traffic by 179% year over year
  • Increased brand awareness by 80%. Brand new visitors comprise 3/4 of all website visitors
  • Brand loyalty on Social Media outlets

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