Fusionbox SEO Blog

SEO comes down to 3 core essentials:
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To start using Twitter you should spend some time logged in to your Twitter account and observing the conversation. If you spend even 5 minutes at a time you'll get a feel for how people communicate. Once you've got a good idea how it works, you'll feel much more comfortable with Twitter, and you'll realize that it's a pretty easy tool once you get the hang of it.
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At Fusionbox, we often talk with companies that are interested in doing some sort of social media marketing. The conversations usually start with something like, "We keep hearing all this stuff about Twitter and we need to be on there ... now!"
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Fusionbox, a Denver web design company builds search engine friendly websites. This means that we plan and build all of our projects to have high ranking on the web for the client's keywords.
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Clients often ask Fusionbox how Google ranks sites and how to get to the top. Google, or any other search engine, is looking for the authority on whatever keyword you are searching on. Google's algorithm takes hundreds of factors in to account. Below, we will list just a few of them that in our experience are important:
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Marketers take note. Print is dead for some marketers or dying a slow death for others. There are too many alternatives that are cheaper, more effective and easy to track. B2B Budgets are shifting rapidly from offline tactics to online marketing.
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There are many techniques that can be used to achieve higher search engine ranking, some noble and honorable, and others less so. However, many people don't know part of the foundation of SEO: clean code.
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In June of this year, Fusionbox took over the management of the Morris Animal Foundation's site from Morris' ad agency. The Morris Animal Foundation funds research to protect, treat and cure animal disease. The agency was not getting results from a pay-per-click campaign that they launched. (CTR was .003%) This was just not the agency's expertise so they referred Morris to us.
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It's no secret that the art of copywriting is changing with the evolution of the web. Fueled by a fast-paced desire to digest information, users no longer read, they scan. Many of the old copywriting "rules" no longer make sense in an online atmosphere.
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What is the Sniper/Shotgun Approach to search engine optimization (SEO)?
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With Web 2.0 and new media, many companies embraced blogging. But only a few are doing it right.
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RSS and Social Feeds aren't the only emerging Web 2.0 technology trends that are shaking up the online marketing space. Widgets and Mashups are providing a boost to interactive marketing and social media campaigns. I'll explain what these trends are and how... read more.

The influence of Web 2.0 is felt everywhere we spend time online. The emerging technologies that make up Web 2.0 continue to evolve and change the way we interact with content, giving birth to a new set of next generation tools that marketers cannot afford to ignore.
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Social media marketing is more than just a buzz word. It's fast becoming one the best tactics for reaching specific audiences.
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Google announced the launch of its new Ad Planner tool, which will simplify the lives of media planners at interactive agencies across the country.
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Here are a few quick tips on using Google for some high level SEO competitive analysis. Of course, these same tips will also show you more about your own website, allowing you to see where your website falls into the mix.
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Keyword Research and Analysis are essential components of any successful search engine marketing campaign. Without proper analysis, a campaign is doomed to mediocrity.
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We've just added a new entry covering blogging basics and best practices to our industry-leading SEO Resources section.
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As the depth of the user experience continues to evolve with Web 2.0 changes and innovations, measuring users' online actions and behaviors has become infinitely more complicated. In the past, tracking basic metrics like hits and visits was enough. But with emerging forms of social media content ranging from videos to widgets, social networks to podcasts, RSS readers and beyond, these outdated surface level metrics may no longer provide the data and insight required to optimize cross-channel... read more.

One of the most effective tools for helping a business convert more of its website users into leads is web analytics.
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The Keyword Advertising space, encompassing everything from Pay-Per-Click (PPC) to Cost-Per-Action (CPA), is currently struggling to define legal precedents arising from issues surrounding the purchase of competitive keywords.
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Fusionbox is going on seven years as a Denver web design, web development and search engine marketing firm. When I tell people where I work, they almost always say they have heard of Fusionbox. This is true despite the fact that we have never done any traditional advertising. I'm convinced this is true because we dominate the organic... read more.

Over the past few years, search has become an essential aspect of the online marketing mix. Both organic search engine optimization (SEO) and Pay-Per-Click (PPC) strategies can be utilized to deliver different results. For example, PPC may contribute to long-term branding efforts, but it's also a recurring cost. SEO, on the other hand, provides... read more.

Remember back in the good ol' days when having a website was something every company needed and wanted? Websites were the wave of the future, and the dream of transitioning to conducting business online filled our heads with visions of a revolution in the way commerce was conducted. With a website, a company could reach clients and interact with potential customers on a global scale. A website was indicative of a company's technological prowess, symbolic of the desire to innovate and evolve... read more.

In a fiercely competitive online atmosphere, press releases can be a valuable resource for increasing your company's overall visibility, but only if they're optimized effectively. Remember, this tactic is no longer just about publicizing your latest news. Instead, it's about creating visibility through multiple channels that allow you to connect through content, reaching those audience segments that are relevant to your company and purpose.
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Internet usage has grown more than two hundred percent in the last seven years, which has kept the competitive browser market alive and well(1). Just a few years ago, Microsoft Internet Explorer was the browser of choice for nearly eighty five percent of users. Today, that statistic has fallen dramatically . Other browsers, such as Firefox, are now a strong rival to Internet Explorer and... read more.

Quickbooks Services, one of Fusionbox's clients, is an internet marketing pioneer. We've been working with them since 2001 and they are early adopters of all kinds of internet marketing programs.
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A little more than a month ago, Google pioneered something known as "Universal Search."
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"Universal Search" has officially arrived, and it will no doubt change the way search engine marketing strategies are created, developed, and implemented.
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