Success Stories
SEO Success Story: Exito Travel
Before
![[Screenshot: Before]](../../image/casestudy_lg_exito_before.jpg)
- Outdated Design
- Poor Usability
- Few Leads
- No Search Visbility
After
![[Screenshot: After]](../../image/casestudy_lg_exito_after.jpg)
- Modern User-Centric Design
- 12% Increase in Leads
- Top Organic Positioning for Keywords
- 50% Increase in Traffic
Exito, a Denver travel agency specializing in Latin American vacation packages, suffered from usability and visibility issues that prevented their site from attracting visitors and from generating valuable leads.
Exito and Fusionbox worked together to increase Exito's online presence and attract more leads through the website. Initially, Exito's site was not search engine friendly, so very little traffic was arriving there.
Fusionbox redesigned the site, making it more visible and accessible to search engines, effectively turning it into a lead generation tool for Exito. Things have been different for Exito Travel ever since.
The Challenge
The original Exito Travel site presented several challenges that Fusionbox was able to overcome with a stragety focused on web design, development, and search engine marketing. In other words, Exito needed a complete Internet solution.
The site suffered from:
- Outdated Design
- Insufficient Leads
- Code Not Optimized for Search Engines
- Lack of Traffic
- Poor Usability
Upon completion of the project and the implementation of the Fusionbox's Internet marketing strategic process, the effectiveness of the website improved dramatically. Soon, the site was generating more leads for Exito through increased traffic, higher organic search engine positioning, and a focus on user-friendly design.
The Results
Lead Generation:
- 12% Growth in Leads
- Increase of Returning Visitors
- Development of User Base
Search Engine Optimization (SEO):
- Increased Organic Search Engine Rank & Positioning to #1 for target keywords
- Exito now appears first for "discount flights to Mexico" and more
- 50% Increase in Traffic
Usability:
- Time Spent on Site Increased
- Conversion Rate Grew Thanks to Simplified User Forms
Design:
- Site is More Accessible
- Design is Modern and Clean
The Solution
In order to drive traffic, increase visibility, and generate leads to the Exito site, Fusionbox implemented our user-centric stragetic process, allowing us to correct the initial flaws on the Exito site while creating a lasting solution.
Fusionbox made multiple improvements in each of the following areas:
Search Engine Friendliness:
- Rewrote Code - Bloated HTML Transformed Into Search Engine Accessible Structural CSS
- Added Keyword Focus to On-Page Content & Navigation
- Removed Textual Content from Images
- Link Building Campaign Increased Traffic & Organic Rank
Usability:
- Added Top & Side Navigation
- Added "Breadcrumb" Trails to Internal Navigation
- Calls-to-Action More Descriptive & Compelling
- Simplified User Forms
- Website passed "30-Second Rule" of Usability
Lead Generation:
- Included Streamlined Booking Tool on Every Page
- Added Alternative Ways to Contact Exito
- Moved Important Calls to Action Above the Fold
Design:
- Redesigned top Header
- Modern Design Encourages Conversion
- Outdated Style Transformed Into Effective Tool to Reach Target Audiences
Social Media Marketing:
- Utilized Social Media Marketing (SMM) to drive targeted traffic
Exito Travel's site has become a tool for their business, generating more leads than ever before thanks to high organic search engine positioning. Thanks to Fusionbox's completion of this project and its various components, Exito has seen a major traffic increase among its target audience, which ultimately impacted their bottom line and continues to do so today.
Your website should be a tool that drives business results. If you aren't utilizing your website effectively to reach customers and create an online presence, you're losing leads and wasting time and money while your competitors gain an advantage.
So what are you waiting for? Contact Fusionbox today to see how we can help you interact with your target market through your website.
To see the PDF of this Case Study, click here.
