Search Engine Optimization (SEO)
Fusionbox's search engine optimization (SEO) solutions are unique and results-driven. Unlike many companies claiming to offer effective SEO strategies, our solutions are always designed with your users in mind. Our process emphasizes research and refinement. By gaining an understanding of your users' motivations and needs before any optimization takes place, we gain a complete knowledge of what drives users to your site and what motivates them to convert. This understanding is a prerequisite for any SEO campaign and allows us to translate user needs into a complete solution that drives targeted traffic to your site.
By now, it's no secret that organic search engine results rely on three key areas: code, content, and links. At Fusionbox, we've defined a search engine optimization (SEO) strategy that effectively addresses these points while putting your users at the forefront of design and implementation.
Our SEO services fully encompass the domain of search and effectively position your website in front of your users' eyes. All of the following are essential components of a complete SEO solution:
- Keyword Research
- Code Modification
- Content Generation
- Link Building
- Online PR
- Social Media Marketing
Our SEO Process
Phase One: SEO Campaign Discovery and Definition
This initial phase of our strategic SEO process is designed to gain a full understanding of your business model and project requirements. Our approach to search engine optimization is highly collaborative. We ask every client to define success prior to beginning any optimization efforts. From there, we create a strategic framework and identify your unique KPIs (Key Performance Indicators) in order to translate your business needs into a viable SEO solution.
Phase Two: Audience and Keyword Research
We begin by performing an SEO site-wide diagnostic to identify the strengths and weaknesses of your website from a search engine optimization standpoint. This phase is based upon research, research, and research. The first step is to identify your target audience and users (persona development), then isolate the primary keywords they'll use to search for you. It's critical to perform competitive analysis in order to ensure that the keywords your site contains align with your site content and carve a digital niche for your products and online presence.
Phase Three: On and Off Page SEO
Having chosen targeted keywords that define your audience, we begin the on-page optimization process. This includes modifications to your website's code to make it more visible and friendly to search engines. We then generate, refine, and develop your content to ensure that it's keyword focused and thematically aligned with your site's content.
Off-page optimization is a critical aspect of search engine optimization. This phase is when we begin an aggressive link acquisition program to build a network of high quality, relevant incoming links. This includes submitting your site to relevant Internet directories and utilizing online PR. We also utilize social media marketing to increase your website's visibility among your audience segment, seeking out the places your audience spends time online and positioning your site where they'll interact with it.
Phase Four: Analytics and Continued Optimization
This is the final stage of Fusionbox's search engine optimization process, but it's by no means the end. We monitor your website's traffic using analytical software to ensure your keywords remain the most effective and that your predetermined KPIs are met. Leveraging the data we've collected, we then make monthly actionable recommendations and modifications designed to continue your rise in the search engine rankings or maintain the position you've already achieved. SEO is never finished; to stay on top, you've got to be persistent and focused in your search engine optimization efforts.
The way we build our sites always results in higher search engine rankings. In fact, one of our clients shot to the top of Google, and all we did was rewrite their code.
We've hit the first page of Google for organic search results under "Denver Web Design" and "Denver Web Development" in just a couple of months. Previously, we did not even show up in the first thousand results. Now, we've attained top position utilizing our results-driven search engine optimization process.
Fusionbox has SEO down to a science; We builds sites to be found.
Give us a call to find out how we can improve your search engine ranking and make your website visible to users. Visibility equals interaction.