Success Stories

SEO Success Story: Superior Energy


[Screenshot: Before]

  • Design does not represent $3 billion global company
  • Limited investor information
  • Broken navigation
  • Limited content
  • No clear messaging
  • Content & code not optimized for search engines
  • Few job applications


[Screenshot: After]

  • World class design
  • Focus on Global presence
  • Clear, targeted messages
  • Rich content resources
  • Easy-to-use navigation
  • More investor information
  • Site is now search engine-friendly

Superior Energy Services, a $3 billion company providing specialized oilfield services and equipment around the world, needed a website that reflected their global reach and industry leadership. The world's energy producers rely on Superior's services, tools, equipment, and personnel to enhance and maintain production of oil and gas wells.

Looking at Superior's original website, users never would have realized this. The company's previous design did not represent the company in this manner, so Fusionbox created a truly world class web design that communicated these essential facts to target audiences.

The goal of Fusionbox's integrated online strategy was to position Superior Energy as an industry leader while fulfilling the unique needs of diverse user segments, whether clients, potential investors, job applicants, or internal employees. Our modern, user-centric design created a powerful online presence for the company that has fueled exciting results.

The Challenge

The Superior Energy project brought several challenges to Fusionbox which we were able to solve through an integrated stragety focused on search-engine-friendly web design, development, and sitewide usability. The original Superior site suffered from all of the following:

  • Outdated Design Didn't Represent $3 billion global company
  • Limited Investor Information
  • Broken Navigation
  • Poor Usability
  • Limited Content
  • Lacked Clear Messaging
  • Code and Content Not Optimized for Search Engines
  • Few Job Applications

The Solution

  • World Class Design
  • Focus on Global Presence
  • Targeted Messages for Diverse Audiences
  • Rich Content Resources
  • Easy-to-Use Navigation
  • More Investor Information
  • Website is Search Engine Friendly

Fusionbox began by meeting with key stakeholders in the project to ensure we had a complete understanding of users' needs from the initial stages of web design and development. We incorporated these various goals into our design, and even included keywords into the site's navigation to enhance usability and improve visibility through SEO.

The revamped Superior site clearly communicates the company's global reach among other targeted messages directed to clients, potential employees, and investors. In fact, since the redesigned site went live, the Investor Relations content is the second most visited section after the homepage.

Superior's HR department is receiving 5% more employee applications through an online application tool we built, and internal employees are now able to use the site as an information resource, saving valuable administrative time.

Our work created such strong results for Superior that the company's CEO Terry Hall has asked Fusionbox to redesign all 16 of Superior's subsidiary company's sites, develop an intranet, and add new content and new tools. How's that for a vote of confidence?

Because Fusionbox began by gaining a detailed understanding of Superior's business goals and brand, we were able to deliver a complete website solution. We created a site that better addressed users' needs and boosted visibility while driving targeted traffic and leads.

Since launching, traffic has steadily increased, and users are spending more time on the site engaging content. Our SEO team continues to use web analytics to refine the campaign while maximizing ROI.

When all is said and done, your website should be a tool that drives business results. If you aren't utilizing your website effectively to reach customers and create an online presence, you're missing out valuable lead generation opportunities while your competitors gain an advantage.

So what are you waiting for? Contact Fusionbox today to see how we can help you interact with your target market through your website.

To see the PDF of this Case Study, click here.