Success Stories

SEO Success Story: ProSource Denver



  • Modern User-Centric Design Showcases Products and Specials
  • Top Positioning for Keywords in PPC and Organic Search
  • 875% Increase in Traffic
  • 1050% Increase in Leads
  • 25% Increase in Foot Traffic to ProSource Denver Showroom

This case study details Fusionbox's work with ProSource Denver. ProSource, a Denver wholesale flooring dealer, needed a site of their own that was independent of the corporate domain where it existed earlier. Fusionbox designed a user-centric, search engine friendly website that would showcase products while driving membership.

In order to drive quality traffic and leads to the site, Fusionbox employed SEO and PPC to position the ProSource site at the top of the organic and paid spaces on the leading search engines like Google, Yahoo, and MSN.

After only three months, traffic to the website is up 875% and leads have increased 1050%. More importantly, foot traffic to the ProSource Denver showroom increased 25%. The revamped site has become a powerful lead generation tool for ProSource. Now the national ProSource franchise wants to talk to us.

The Challenge

The original ProSource site existed only as a page within the corporate domain. In order to create high ROI on the project, Fusionbox overcame challenges with a complete online stragety focused on web design, development, and search engine marketing and optimization. In other words, ProSource needed Fusionbox to create a web presence for the store and its brand.

The Solution

In order to drive traffic, increase visibility, and generate leads to the ProSource Denver website, Fusionbox implemented our user-centric strategic process to create an online presence that would impact ProSource Denver's bottom line.

Fusionbox made multiple improvements in each of the following areas:

Search Engine Friendliness:

  • Wrote Code in Search Engine Accessible Structural CSS
  • Added Keyword Focus to On-Page Content & Navigation
  • Added Image Tags
  • Link Building Campaign Increased Traffic & Organic Rank


  • Simplified User Forms
  • Added Top & Side Navigation
  • Added "Breadcrumb" Trails to Internal Navigation
  • Calls-to-Action More Descriptive & Compelling

Lead Generation:

  • Included Links to Membership and Products on Every Page
  • Added Alternative Ways to Contact ProSource
  • Moved Important Calls to Action Above the Fold

The Results

Lead Generation:

  • 1050% Growth in Leads (from 12/month to over 125)
  • Increase in Returning Visitors and Loyalty
  • Growth of ProSource Membership & Inquiries

Search Engine Optimization (SEO):

  • Increased Organic Search Engine Rank & Positioning to #1 for target keywords
  • ProSource now appears in top positions for "denver wholesale flooring" and more
  • 875% Increase in Traffic

Pay-Per-Click (PPC):

  • PPC Advertising Driving Cost Effective Quality Traffic
  • Click-Through-Rate Rose With A/B Ad Testing & Refinement


  • Time Spent on Site Increased
  • Conversion Rate & Membership Grew Thanks to Simplified User Forms

Web Design:

  • Site is More Accessible
  • Design is Modern and Clean
  • Visual Emphasis Allows for Product Showcase

The ProSource Denver website has become an invaluable business tool, generating more leads than ever before thanks to high organic search engine positioning and perfectly executed PPC. Since working with Fusionbox, ProSource Denver has seen a major traffic increase among its target audience, which ultimately impacted their bottom line and continues to do so today.

Your website should be a tool that drives business results. If you aren't utilizing your website effectively to reach customers and create an online presence, you're losing leads and wasting time and money while your competitors gain an advantage.

So what are you waiting for? Contact Fusionbox today to see how we can help you interact with your target market through your website.

To see the PDF of this Case Study, click here.