We've all heard the phrase "return on investment" and the acronym "ROI," but who among us is actually using this as an indicator of our Internet marketing campaign's performance? After all, one of the greatest features of Internet marketing is that every aspect of a campaign is measurable, and thus, accountable.
The truth is, your Internet marketing efforts don't mean a thing unless you can prove that they're increasing sales and maximizing ROI. That's why Denver-based Fusionbox tracks every search engine marketing campaign with our web analytics software, effectively analyzing every aspect of your website's data and campaign performance to determine return on investment (ROI).
At Fusionbox, we utilize web analytics to study users' behavior online and track conversions. We collect a range of relevant data and metrics from your website's visitors and measure it against the key performance indicators (KPIs) identified in the Discovery and Strategy phases. This allows Fusionbox to monitor your website and make targeted recommendations to improve your campaign. More importantly, website analytics give you the ability to make informed marketing decisions instead of basing critical decisions on instinct or assumption.
Ultimately, we'll help you maximize ROI through a continuous process of measurement and refinement that ensures your marketing dollar goes as far as it can. Actionable recommendations based on web analytics data have made a huge difference in campaign performance for all of our clients.
Contact Fusionbox to see how we can maxmize your Internet marketing ROI through website analytics.