In today's online marketing space, your Internet marketing efforts don't mean a thing unless you can prove that they're increasing sales and impacting your bottom line. That's why Fusionbox ties all of our search engine marketing services into a lead generation program. At Fusionbox, we see lead generation as an integral aspect of every search engine marketing campaign we design, implement, track, and refine.
Search engine marketing is all about creating leads and converting them into sales. Fusionbox will show you how to use your website as a tool to create and manage customer relationships while educating users about your products and services.
Essentially, Fusionbox transforms websites into powerful channels for lead acquisition by understanding your target audience and users' motivations and needs. This allows us to create a lead generation strategy that reaches prospects and positions your brand in front of those searching for it. This focused approach effectively identifies and seperates qualified leads from the bulk of your website traffic. Website Usability is also key. We put clear calls-to-action on all of the websites we design in order to turn browsers into buyers.
Like any marketing initiative, online or off, Fusionbox creates performance metrics to measure the effectiveness of your lead generation program. A number of variables like cost per lead are tracked in order to determine direction and lead quality. Finally, this web analytics tracking allows us to measure your lead generation ROI to ensure a results-driven campaign.